Privacy policy

Last updated: September 21, 2025

EmiyoSuomi operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience ("Services"). EmiyoSuomi operates on Shopify technology, which enables us to provide the Services to you. This privacy policy describes how we collect, use, and disclose your personal information when you use our services, use them, make purchases or other actions through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we mean information that serves as identifying information for you or another person or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or that has been made unidentifiable so that it cannot be used for identification or reasonably linked to you. We may collect or process information belonging to the following categories of personal information, including inferences drawn from personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact information, including name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card details, financing account information, payment transaction details, payment information, and other payment transaction confirmation details.
• Account information, including username, password, security questions, preferences, and settings.
• Payment transaction information, including products you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communication with us, including information you attach to communications with us, for example, when you send a customer support inquiry.
• Device Information, including information about the device, browser, or internet connection you use, your IP address, and other personal identifiers.
• Usage Data, including information about your interactions with the Services, such as how and when you interact with or navigate the Services.

Sources of Personal Data

We may collect personal data from the following sources:

• Directly from you, including when you create an account, visit or use the Services, interact with us, or otherwise provide your personal data to us;
• Automatically through the Services, including from your device when you use our products or services or visit our websites and through the use of cookies and similar technologies;
• Through our Service providers, including when we use them to implement certain technologies and when they collect or process your personal data on our behalf; and
• From our Shopify Partner partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Service you use, we may use your personal data for the following purposes:

• Delivery, Customization, and Improvement of Services We use your personal data to provide you with the Services, including fulfilling our contract with you, processing your payments, delivering orders, remembering your preferences and products of interest, sending notifications related to your account, handling purchases, returns, exchanges, and other transactions, creating, maintaining, and managing your account, arranging deliveries, facilitating possible returns and exchanges, enabling reviews, and creating a personalized shopping experience for you, such as recommending products related to your purchases. This may include using your personal data to better customize and improve the Services.
• Marketing and Advertising We use your personal data for marketing and advertising purposes, such as sending marketing, advertising, and promotional communications via email, text messages, or postal mail, and showing you online advertisements for products and services on the Services or other websites, including based on products you have previously purchased or added to your shopping cart, as well as other past activity on the Services.
• Security and fraud prevention We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action related to potential fraudulent, illegal, dangerous, or harmful activity, protect general safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other login information with anyone else.
• Contacting you We use your personal data to provide you with customer support, respond to you, offer you effective services, and maintain a business relationship with you.
• Legal reasons We use your personal data to comply with applicable laws or respond to legitimate legal processes, including requests from law enforcement or government agencies, investigating or participating in civil litigation, potential or actual legal proceedings, or other dispute resolution, or investigating possible violations of our terms or policies.

How we disclose your personal data

In certain cases, we may disclose your personal data to third parties for lawful purposes consistent with this privacy policy. Such circumstances may include the following:

• To Shopify, sellers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, distribution, and delivery).
• To business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising with third parties based on how you interact online with different merchants and websites. Our business and marketing partners use the data according to their own privacy policies. Depending on your place of residence, you may have the right to request that we do not share information about you to present targeted advertising and marketing based on your online activity with various merchants and websites. You can exercise your right and opt out of these uses here
• When you direct, request, or otherwise consent to the disclosure of certain information to third parties, such as for shipping products to you or through your use of social media widgets or login integrations.
• With our partners or otherwise within our corporate group.
• In connection with business transactions, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), monitor compliance with applicable terms of use or policies, and protect or defend the services, our rights, and the rights of our users or others.

Our Relationship with Shopify

The services are hosted by Shopify, which collects and processes personal data about your use of the Services in order to provide and improve the Services for you. Information you send to the Services is transmitted to and shared with Shopify and third parties who may be located in countries other than your country of residence, to deliver and improve the Services for you. Additionally, we use certain enhanced Shopify features that include data obtained from your interactions with our Store as well as other merchants and Shopify, to help protect, grow, and improve our business. To provide these enhanced features, Shopify may use personal data collected from your interactions with our Store and other merchants and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests regarding your rights related to the use of your personal data for these purposes. If you want more information about Shopify’s use of your personal data and any rights you may have, you can review Shopify’s Consumer Privacy Policy. Depending on your place of residence, you may have certain rights regarding your personal data here Shopify’s Privacy Policy link.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies as well as other terms of use. We do not guarantee the privacy or security of such sites and are not responsible for them, including the accuracy, completeness, or reliability of information found on those sites. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restrictions on our or third parties’ use of it. The inclusion of such links does not itself imply any endorsement of the content of those platforms or their owners or operators, except as expressly stated in the Services.

Information About Children

The Services are not intended for use by children, and we do not knowingly collect personal data from minors in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the contact details below to request the removal of that personal data. As of the effective date of this privacy policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal data of individuals under 16 years of age.

Security and Retention of Your Data

Please note that no security methods are perfect or impenetrable, and we cannot guarantee "complete security." Additionally, the information you send to us may not be protected during transmission. We recommend that you do not use unsecured channels to transmit sensitive or confidential information to us.

The retention period of your personal data depends on various factors, such as whether we need the data to maintain your account, provide Services to you, fulfill our legal obligations, resolve disputes, or enforce applicable agreements and policies.

Your Rights and Choices

Depending on your place of residence, you may have some or all of the personal data rights listed below. However, these rights are not absolute, may only apply under certain conditions, and in some cases, we may refuse your request to the extent permitted by law.

• Right of access / information You may have the right to request access to the personal data we maintain about you.
• Right to erasure You may have the right to request that we delete personal data we maintain about you.
• Right to rectification You may have the right to request that we correct inaccurate personal data we maintain about you.
• Right to data portability You may have the right to receive a copy of your personal data that we maintain and to request that we transfer it to a third party under certain conditions and exceptions.
• Managing communication preferences We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option provided in the emails we send you. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You can exercise any of these rights as stated in the Services or by contacting us using the contact details below. If you want more information about how Shopify uses your personal data and what rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We do not discriminate against you for exercising these rights. We may need to verify your identity before fulfilling your requests in a manner permitted or required by applicable law. Under applicable laws, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we require the representative to provide proof that you have authorized them to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request promptly as required by applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on your place of residence, you may have the right to challenge our decision by contacting us using the contact details below or by filing a complaint with your local data protection authority. For the European Economic Area, you can find a list of responsible data protection authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will comply with recognized transfer mechanisms such as the European Commission’s standard contractual clauses or other equivalent agreements published by the competent authority of the United Kingdom, unless the data is transferred to a country that has been found to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, such as when we change our practices or for other operational, legal, or regulatory reasons. We will publish the updated Privacy Policy on this website, update the "Last Updated" date, and provide notice as required by applicable law.

Contact us

If you have any questions about our data protection procedures or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call , email info@emiyosuomi.com, or contact us at:
Flat 5, 4/F,
Won Hing Building,
74-78 Stanley Street,
Central,
Hong Kong.
In accordance with applicable data protection laws, we are the controller of your personal data.